Whitewater Transformations

Our clients have bold dreams for their organizations.  WhitewaterTx takes them further, faster, safer

  • We work with transformational leaders, with a big dream, vision and strategy, and the drive to make it happen
  • We are a team of executives passionate about reinventing our industries with global experience and proven tools
  • Together with your teams, we unleash the full potential of your corporate dream across your organization whilst delivering short-term results

WhitewaterTx unlocks the full potential of organizations. We set the standards for successful transformations

  • Your organization can reliably keep reinventing itself in the right direction at the right speed
  • Our tools, processes, and experience are global best practices (scalable, disruptive, lean & agile)
  • Together, we ensure that all your people are engaged and genuinely own this ambitious journey

We resolve massive challenges by upskilling & up tooling our clients.

  • You are hands-on, excited, and driven to build a better world
  • We are a global community with real-world experience in leading complex transformations, enjoying what we do
  • We are all positive and creative and caring, powerful and modest


You have an ambitious dream

Whitewater Tx can help you materialise it

When to use Whitewater Tx


You lead an organization aspiring to re-invent their industry with an ambitious transformative purpose

You are an emerging company after 3rd stage funding ready to scale at speed

You lead an organization in significant current difficulty but with leaders who are determined to grow and prosper in a new world

You lead a government or public institution committed to real re-invention





Rapid expansion


Globalise at speed



Deliver planned synergies

Investments gone wrong 


Strategic realignment of organisation

Redefining the business


Align and get buy-in from all stakeholders

Managing disruption


Define and deliver the reinvention
Technology roll-out

Deep internal challenges


Overcome inertia and cultural resistance

Restructuring required


Harmonious reinvention

Fitting culture to strategy


Embed ‘fit for future’ behaviours


Why use Whitewater Tx

Transform & Re-Invention


Project Implementation


Aggressive Growth


Coaching & Mentoring


Whitewater Tx Meet your team

Meet our Transformational Team
A very diverse cultural and geographic background with clear international experience leading high-profile Turnarounds, Transformations, and Complex Situations – Our leaders have a track record of delivering results working with industry giants and high growth organizations.


round.pngRobert Bruce

Robert is an innovative and agile Global business leader and a lean transformation specialist with extensive experience in a number of industries including consumer goods retail, technology, supply chain, manufacturing, aerospace and automotive.

Robert is passionate about creating a frictionless customer experience from the digital through to the physical and building high-performance cultures. Robert headed up the digital/physical entry of Amazon and Vistaprint (Cimpress) into Australia. 


2.pngAdam Salzer

Adam is one of the world’s most experienced professional drivers of fundamental transformation through companies employing large workforces (1,000 to 200,000 staff). He has been transforming large complex organisations since the early 1990’s. Initially focused on Asia-Pacific he has expanded globally and was awarded the prestigious ATTA Asia Transformation/Turnaround of the Year for 6 consecutive years. 



portraits1.pngAdam Filler

Adam is an accomplished management consultant, trainer and coach, specializing in the people aspects of organisational transformations brought about by the cyber-technology revolution.

His mission is to support organisations and individuals to cope with the challenges of technology-driven disruption by improving their digital capability. He has strong expertise in designing and implementing multi-level game-based learning environments to facilitate the adoption of required skills and ways of working.


3.pngLuis Faria e Maia

Luis is a senior executive with more than two decades of FMCG and Agrifoods experience. Combining a truly global footprint with a proven track record of successful and profitable transformations in complex, multi-country, multi-cultural environments Luis brings valuable industry knowledge as well as passion to the group.

He has a strong background in client-side marketing and brand development as well as exceptional leadership skills. His innovative and passionate approach to internal change has delivered consistent provable results. 


4.pngMaria Wu

Maria Wu is one of China’s most respected hands-on transformational consultants. Based in Beijing she is an economist by education, Maria has proven experience in successfully managing complex corporate transformation projects across Asia including efficiency improvement, post-deal integration to restructure of the non-performing business.



Laurel Marshall

Laurel, based in US, is a respected global transformation leader, HR executive and consultant who focuses on navigating high-level, complex enterprise-wide initiatives and facilitating impactful change in highly ambiguous and resistant settings. She specialises in organisations with large distributed workforces in multi-country, multi-business units undertaking significant reinvention. She drives changes to business models through advising leadership and transforming the workforce. 


portraits3.pngBernard Leung

Bernard is a seasoned business, digital, and data transformation expert with over 20 years of experience in helping companies adapt their operating models and customer engagement to increase profitability, decrease cost, reduce risk and increase market share.

Digital operating models, Data and Technology are fundamentally changing the way business is done, and whilst most CEO's are aware of this, they struggle to understand how to adapt their business.  Bernard assists in providing this guidance and transformation expertise.


Bernie Kelly

Bernie has been involved in executive teams leading through transformation and turnaround as a Director, CEO, COO, Exec, and Mentor. 

Bernie brings first-hand experience as an executive in growth & service transformations, financial & operating turnarounds, and over 10,000 hours in diagnostics and training for organisational transformation to Change catalysts and Senior Sponsors looking to embark on the next phase



Tim Pizer

Tim has been transforming businesses for over 25 years in both the public and private sectors and specializes in sales and operational transformations. Working mainly with Industrials across Australia, Asia, Europe, and the USA he is agile, adaptable, and action-oriented.



Seamus Power

Seamus is an internationally experienced enterprise transformation leader with deep expertise in Strategy Development, Design Thinking and Lean Six Sigma.

He has successfully led over 25 country/enterprise-wide transformations in Europe, Australia/NZ, and across Asia as a CEO,

Operations Leader and Transformation Director. His career to date has spanned several different industry sectors including manufacturing, energy utilities, electronics, consumer goods, automotive, design & engineering services, and mining equipment.


profile-img.pngSalman Bokhari

Salman Bokhari has over 40 years of successful international business and management experience with an extensive background in Asia, Middle East & Europe. He has an established record of delivering competitive advantage and market share gains for internationally-driven companies in startup, turnaround, and growth environments. Known for formulating lean operations and executing market-winning strategies, Salman is an entrepreneurial leader who drives above-average growth and profitability by repositioning businesses, establishing strategic alliances and licensing agreements, building high performance teams, and reorganizing distribution channels.



Sabine Tromeur

Sabine is an internationally experienced finance professional having worked across the Asia Pacific for over 15 years. Strategic, while practical and hands-on, she is a trusted advisor to executive teams.

She has been leading cross-functional teams including Finance, Analytics, Procurement, Legal, and been able to drive business results through transformational change, improved processes, commercial initiatives development, and business partnering across countries.

Her experience spans across various industries such as FMCG, hospitality, and Retail.


FriskaWirya.pngFriska Wirya

Friska Wirya has led change efforts impacting 20,000 – 40,000 people across multiple continents for the biggest names in mining, engineering and technology. Over the years, she’s helped organisations to thrive through disruptive refocusing such as digital transformations, M&As and operating model redesigns. Friska's track record of effectively managing the people-side of change has proven to be a compelling cost mitigation strategy for major industrial corporations in the ASX 200 and Fortune 500.



profile-ian.pngIan Riley

Ian is a senior executive with considerable experience in building materials, industrial minerals and construction. He has led successful transformations in China, Australia and the US, including large scale post-merger integration, business turnaround and implementation of new business models. Ian brings together stakeholders from very different cultures and backgrounds to deliver excellent results at speed. He has a strong background in strategy development, operations management and deploying technology to realise opportunities. His practical and inclusive approach to business has consistently delivered strong results.



100+ Transformations


90% Sucess Rate